Version 3 onion addresses are 56 characters long and are derived directly from a service's public key. They are not chosen by a human and they are not memorable; to the eye, one valid address looks much like any other. This property, which is essential to the security model of onion services, is also what makes them difficult to verify by inspection. A reader cannot tell whether an address is genuine simply by looking at it, in the way one might notice a misspelled domain name on the conventional web.
Attackers exploit this gap. A common technique is to generate a large number of onion keys until one produces an address whose first several characters match a well-known service, then publish the lookalike on forums, in search engine results, in wikis, or in unsolicited messages. Another technique does not involve lookalike addresses at all: the attacker simply replaces the link on a page they control, or on a page whose content they can edit, with an address that routes to a proxy they operate. Users who copy the address from that page reach a site that is visually identical to the original.
The consequences of connecting to a cloned service are serious. Credentials entered into a phishing copy are captured and reused. Funds sent to addresses displayed by a proxied site are diverted. Messages, uploads, and account details pass through infrastructure the attacker controls, which may be enough to link an otherwise anonymous user to an identity. Because the connection itself is still routed through the anonymity network, none of the usual warning signs, such as certificate errors, appear.
Never trust an onion address because it appeared in a search result, a forum post, or a message. Obtain it from a source that is cryptographically signed by a key you have already verified, and check the signature before you connect.